Our Brand Evolution

Nov 26, 2019

Our company has grown significantly over the past several years, both organically in partnership with you, and through acquisitions. Today, we’re serving more clients and retirement plan participants than ever before. And we’re doing so with a record number of employees nationwide.

This is why we felt the time was right for our brand to grow, too. In fact, we are embarking on a brand evolution, updating everything from our visual identity and corporate logo, to how we position and even refer to ourselves in the marketplace.

Over the next few months, you will begin seeing us refer to ourselves simply as Newport, with a new logo that reflects our primary line of business: retirement services. You’ll see updates to our visual imagery—marketing brochures, sales materials, our company’s website, etc.—that better reflect how we help people reach their retirement goals. We’ll also be refining how we position ourselves relative to other options in the retirement services industry.

Here’s what isn’t changing—our commitment to working with you in supporting your clients. And while our marketing name is being simplified, our website address (, email addresses and legal name will remain the same.  

We are excited about this change, and invite you to see the results of our work. Please click here to view our new video and here for an update on today's Newport. Want hard copies of the brochure to introduce Newport to your clients and prospects? Contact your Newport representative.


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Newport Group, Inc. and its affiliates provide recordkeeping, plan administration, trust and custody, consulting, fiduciary consulting, insurance and brokerage services. 

Investment Advisory and fiduciary consulting services are offered through Newport Group Consulting, LLC, a registered investment adviser. Securities are offered through Newport Group Securities, Inc., a dually-registered investment advisor and broker dealer, member FINRA. Securities in California are offered through Newport Securities Insurance Services. For more information about Newport Group Consulting and its services, Newport Group Securities, Inc. or Newport Securities Insurance Services and services offered, please refer to our Form ADV Part 2, which is available by contacting us at 407-333-2905, visit our website at, or  

Newport Trust Company is a New Hampshire state-chartered trust company Newport Trust Company provides independent fiduciary and trustee services for employee benefit plans.

Newport Group Consulting, LLC, Newport Group Securities, Inc., and Newport Trust Company are subsidiaries of Newport Group, Inc., an Ascensus Company.